MMA SA SMARTIES Business Transformation 2022

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.

Each entrant can submit an unlimited number of campaigns. A single campaign can enter up to 3 different categories and across any of the four core pillars: Marketing, Media, Tech and Business Transformation.

Judges Voting by marketer only jury panel.

New core SMARTIES Category

The SMARTIES are unique in that the awards focus mainly on the impact mobile has on business results, which is evident in the way judging criteria allocates almost half of all awarded points to results.

While achieving the above touchstones are instrumental to success, it is critical to remember that across all entries in all categories, the work must have mobile at its core.

There are now just 12 core SMARTIES categories this year, all intended to celebrate the channels used by mobile marketers, the sectors they operate in and some special awards for the most innovative brands in the industry.

Look out for a new category - Data/Insights

Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community