ABOUT MMA
MMA is a global trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to #ShapeTheFuture.
MMA Global was established in 2003 and has been gathering 800+ corporate members globally ever since.
The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC).
#SHAPETHEFUTURE #FUTUREOFMARKETING
Since 2003, SMARTIES is the world’s only regional modern marketing awards program honouring outstanding business impact, creative effectiveness and innovation recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. Launching in South Africa 2010, we are now celebrating 10 years of Marketing excellence with MMA Smarties leading the away as one of the most reputable award bodies in modern marketing and media practices.
MMA SMARTIES PROGRAMME OVERVIEW
SMARTIES Awards
Programme
SMARTIES Awards – architecting the future of marketing while delivering growth today. The world’s only innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. An annual competition honouring outstanding innovation and creativity resulting in significant business impact.
SMARTIES Business
Impact Index
Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
SMARTIES NEXT!
conference
Case Studies, Trends Reports, Research and More SMARTIES Next! is a valuable in-person industry event for marketing inspiration that invites Marketers to share some of their most innovative work, results, ideas and learnings from across multiple industry sectors within each of the primary Smarties content pillars: Marketing Impact, Impact Media, Purpose driven Marketing, Creative, Ecommerce and Experience Technology.
WARC and RECMA recognises MMA
The WARC Media 100 is a ranking of the world's most awarded campaigns and companies in the marketing industry. It tracks the results of media awards programs around the world and is the ultimate benchmarking for media excellence, allowing marketers to compare their performance with that of their peers.
RECMA rankings are globally accepted ranking system for media agencies.
SMARTIES effects The WARCMedia 100 along with other reputable awards programs. MMA Smarties is now part of the RECMA Rankings too, meaning all South African Smarties award
winners, will now be added to REMCAe WARC Media 100 is a ranking of the world's most awarded campaigns and companies in the marketing industry. It tracks the results of media awards programs around the world and is the ultimate benchmarking for media excellence, allowing marketers to compare their performance with that of their peers.
RECMA rankings are globally accepted ranking system for media agencies.
SMARTIES effects The WARCMedia 100 along with other reputable awards programs. MMA Smarties is now part of the RECMA Rankings too, meaning all South African Smarties award
winners, will now be added to REMCA